Last Month, Blacktino.net says (in Blacktino.net - 'Diddy' Fragrance Targets Obama Supporters) Written by online.wsj.com. Sunday, 16 November 2008. "Mr. Combs said the campaign for the $57 fragrance called "I am King," which is licensed by his Sean John fashion label to Estee Lauder Cos., will telegraph black success." ...

And DrewReports.com Staff from DrewReports.com says (in DrewReports.com | Hip Hop News and Gossip the way you want it!) Mr. Combs said the campaign for the $57 fragrance called “I am King,” which is licensed by his Sean John fashion label to Estee Lauder Cos., will telegraph black success. “When you see Barack Obama, you see a strong, elegant black man ...

And DetNews.com says (in Diddy fragrance coattails on Obama)  MI - Nov 13, 2008
Combs said the campaign for the $57 fragrance called "I am King," which is licensed by his Sean John fashion label to Estee Lauder, will telegraph black ...

2 Months Ago, Eurweb.com says (in DIDDY TAKES OVER LIZ CLAIBORNE'S ENYCE: Mogul acquires urban ...) Diddy's fashion line, Sean John Clothing Inc., is the new owner of urban lifestyle brand Enyce, reports the Wall Street Journal. ...
Sean 'Diddy' Combs Acquires Fashion Label Enyce from Liz Claiborne ... MarketWatch
P. Diddy Buys Enyce 24hourhiphop

And lib.ncsu.edu says (in Textiles Library - Liz Claiborne to Sell Enyce to Sean John News) Liz Claiborne Inc. is selling its urban lifestyle brand Enyce to Sean John Clothing Inc., the apparel company owned by hip-hop impresario Sean "P. Diddy" Combs and supermarket mogul Ron Burkle. Textiles Library newsblog delivers news ...