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Wednesday, Oct 28

Luxury Brands Make Giving Back Fun And Fashionable

Versace - For the last two years, Versace has participated in the “Art Unites” program promoting the use of art as therapy for children. This year, 1,400 kids participated and Versace made one-of-a-kind handbags out of each work of art. The bags are sold across the globe in all their boutiq...

Monday, Oct 26

Digital Luxury Digest | Gucci In The Spotlight, iPhone As Personal Shopper, Marketers On The Ad Agency Hunt, Coca-Cola Goes Around The World

A growing number of consumer fashion brands are creating mobile applications that promote the ease and social benefits of personal shopping. This is part of the latest efforts by fashion brands to bring consumers personalized shopping experiences onto mobile devices and social netwo...

Tuesday, Oct 20

Digital Luxury Digest | Gucci Eyeweb Gets Social, Luxury Advertising Fails At Gourmet, China Covets Luxury, Online Shoppers Seek Human Interaction, NBC Turns To Cause Sponsorships

Gucci has launched a global, multilingual, social networking microsite to mark the launch of Gucci Eyeweb, a new collection aimed at 18- to 25-year-olds. The site asks users to upload and share their photos, which then rotate over a 3-D image of the sunglasses, as if reflected in the dark l...

 
 

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